Paris La Défense

 

PARIS LA DÉFENSE

Paris La Défense is one of the continent's foremost economic, financial and commercial destinations. Located in the Hauts-de-Seine, the business district is a central and hyperconnected hub.

 
Motion tracked camera with typography created in After Effects (3d motion tracking)

THE GOAL

To ensure Paris La Défense promotion in video, Crac agency entrusted me with the creation of titles and motion design work. The goal was to provide information and other key statistics to highlight the strengths of the business district.

These numerous data had to be exposed in a dynamic and readable way, while maintaining the sobriety specific to the premises. The techniques used range from 2D and 3D motion tracking, to mask and shape tools.

 
Motion tracked text on a building created in After Effects

SERVICES

Motion design

Titles

All rights reserved © 2019 — Julien Herman